With the rise of Generative AI, the future of search has been a buzzword over the past year. ChatGPT, the fastest-growing platform in history, has become the go-to place for users to ask questions and get quick answers to their hyper-specific search queries. According to a study conducted by UBS, ChatGPT has set a record for the fastest-growing user base for a consumer application, reaching 100 million users in just 2 months after its initial launch in November of 2022. As of May 2023, ChatGPT website reached 2 billion monthly visits.